Client:Veterinary Group
$25,000 saved every month on Google Ads
$25000
Saved every month on Google Ads
Half the cost per qualified lead
From a handful of keywords to hundreds
4–5
Ranking keywords before
Hundreds
Ranking keywords after
Where the work began
Advertising was reaching searches outside the services the clinics provided, while the website had very limited organic visibility. The business was paying to reach potential clients without an effective search presence across its services. The engagement needed to address both sides of that problem, improving the efficiency of paid campaigns and developing a broader source of discovery through SEO.
Lower ad costs. A wider search presence.
01
Google Ads built around relevant care
We examined search terms, spending and campaign structure to identify budget going to searches unrelated to the clinics’ services. Campaigns were rebuilt around relevant veterinary care and clinic locations, with tighter targeting and exclusions for poor-fit searches. Ongoing management kept that spending aligned with the services the group could actually provide.
02
SEO across veterinary services
The organic work focused on the care the clinics provided and the searches relevant to those services. We developed the website’s search presence alongside the revised advertising campaigns, giving the group a broader way to reach people researching veterinary care. This connected its SEO priorities with the same service focus guiding paid search.
What changed for the business
The group saved $25,000 every month on Google Ads, with a 50% reduction in cost per qualified lead. Its organic keyword coverage also grew from four or five terms to hundreds and continued to expand. The engagement improved paid search efficiency while building a much wider presence in organic search.
$25000
Saved every month on Google Ads
Hundreds
Ranking keywords after
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