The Problem
Pages often miss search intent. Titles and headings don’t match queries, content is thin or duplicated, and internal links point the wrong way. Meta descriptions underperform, FAQs are absent, and page templates bury key info. The result is a page that looks fine to humans but signals weak relevance to search engines.
The Impact
Rankings stall on page two, click-through drops, and the wrong keywords start ranking. Time on page is shallow, conversions lag, and featured snippets or rich results go to competitors. For local searches in Toronto, weak location cues keep you out of high-intent traffic.
The Solutions
We align each page to a single intent and rebuild the structure: clear titles, focused H1-H6s, stronger paragraphs, and concise FAQs. We consolidate duplicates, add page-level schema where it helps, and create internal links that guide users and crawlers to money pages. This on-page optimization lifts relevance, improves CTR, and turns more visits into leads.
Clients have experienced these results after 6 months
Intent and Keyword Mapping
We assign a clear search intent and target queries to each page so they don’t compete with each other. This keeps relevance high and cannibalization low.
Titles, Meta, and SERP Snippets
We write titles and meta that match intent and earn clicks, not just impressions.
Heading and Content Structure
We make pages easy to scan and accurate to the query.
Internal Linking Strategy
We build a linking spine that guides users to key services and supports relevance.
Content Consolidation and Pruning
We reduce thin and overlapping pages so the best version wins.
FAQs and Conversion Alignment
We answer common questions on the page and make the next step obvious.
Our Methodology
Discovery
We learn your goals, market, and current site, then audit and set baselines.
Strategy & Roadmap
We turn findings into a 90-day plan with clear priorities, owners, and timelines.
Implementation & Execution
We ship fixes and improvements on a steady cadence with QA on each release.
Reporting & Iteration
We review results monthly, adjust the plan, and stack gains that compound.
It’s everything we do on your pages so search engines and people understand and choose you: titles and meta descriptions, headings, copy, images and alt text, internal links, clean URLs, and helpful structured data where it makes sense.
Keyword research and mapping, rewriting titles/meta, fixing H1–H6 structure, refreshing or writing content, adding internal links, tightening URLs, improving image alt text, and adding clear calls-to-action so pages rank and convert.
Yes. We handle copy updates and new sections, align tone with your brand, and get approvals before publishing so pages are both findable and persuasive.
We group topics by intent, map a primary and secondary set to each page to avoid cannibalization, and use real query data to refine targets as results come in.
Often, within weeks, as Google recrawls updated pages, with compounding gains over the next few months as relevance and internal linking strengthen.
Yes, on-page is included in every SEO engagement. All programs are custom. Our base price for SEO services in Toronto is $2,500/month (CAD) for less competitive industries and goals. Pricing increases for harder industries, larger or multi-location sites, and e-commerce.