Client:Retail Technology Company
Featured in Google’s AI answers for 22 of 30 tracked searches
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Tracked B2B searches featuring the company in Google AI Overviews
Visibility in Google's AI answers
Tracked B2B searches featuring the company in Google AI Overviews
+128%
B2B search impressions
94%
Mobile pages meeting Google's performance standards (up from 62%)
Where the work began
The website did not consistently reflect the distinction between consumer and business audiences. Duplicate pages and disconnected content obscured important services, while slow mobile performance weakened the experience. Improving visibility meant addressing how the information was organized, how it described the company and how reliably people could access it.
A stronger presence across search and AI
01
Technical SEO for the B2B offering
An audit identified duplicate and low-value pages that competed with or obscured important business services. We consolidated content, rebuilt the relationships between priority topics and improved mobile performance. This gave the B2B offering a more coherent place within the website and a stronger technical foundation for both conventional search and AI discovery.
02
Content built around business buyers
Partner-facing pages and metadata were rewritten around the language and questions of prospective business customers. The content explained the services and their applications in more depth, bringing an offering overshadowed by the consumer business into focus. This work supported organic discovery while giving potential partners more useful information for assessing the company.
03
AI search visibility
We developed direct answers on the website, supported by structured data and consistent company information across relevant industry profiles. These changes helped communicate what the business offered and where it was relevant. Google AI Overview appearances and citations in ChatGPT and Perplexity were considered alongside conventional search visibility, as parts of the same B2B discovery programme.
Organic discovery and business enquiries
+64%
Non-brand organic clicks to B2B pages
+38%
Qualified business enquiries
What changed for the business
The company appeared in Google AI Overviews for 22 of 30 tracked B2B searches, with citations also recorded in ChatGPT and Perplexity. B2B search impressions increased by 128%, while the share of mobile pages meeting Google’s Core Web Vitals standards rose from 62% to 94%.
22 / 30
Tracked B2B searches featuring the company in Google AI Overviews
+128%
B2B search impressions
94%
Mobile pages meeting Google's performance standards (up from 62%)
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