Client:Industrial Manufacturer
185% more website traffic for an industrial manufacturing division
+185%
Website traffic in three months
More time exploring the website
+58%
Navigation to product and technology pages
Where the work began
The division’s product range had limited space within the wider corporate website. A dedicated site needed to give technical buyers enough detail to evaluate applications and capabilities, with clear routes from that research to the appropriate sales or technical team.
Supporting the supplier decision
01
A website built around supplier research
We organized the site around the questions engineering and procurement teams bring to a supplier decision. Product applications, technical information and related resources became easier to explore together. Clear routes to request a quotation or contact the appropriate team accompanied that research, giving the division a dedicated place to present its capabilities.
02
Product content and search visibility
Products and capabilities received dedicated pages with descriptive headings, metadata and connections to related applications and resources. This on-page SEO work gave search engines clearer relationships between pages while helping technical buyers move from a broad capability to the details relevant to their requirements. The content retained the depth those audiences expected.
03
Website development and usability
The build combined mobile usability, accessibility and performance improvements with a structure suited to detailed technical content. The internal team could maintain product information and publish resources without routine developer support. That made the new site practical to manage as the division’s offering changed, while keeping product exploration straightforward for visitors.
Product discovery and quotation requests
+120%
Organic search traffic
+45%
Qualified quotation requests
What changed for the business
Website traffic increased by 185% in the first three months after launch. Average session duration rose from 32 seconds to 2 minutes and 5 seconds, and navigation to product and technology pages increased by 58%.
+185%
Website traffic in three months
+58%
Navigation to product and technology pages
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