Client:Asset Management Software Company
80% more beta sign-ups for an asset management platform
+80%
More beta sign-ups
More beta sign-ups
+55%
Average website session duration
Where the work began
Maintenance, safety, costs and reporting mattered differently to each audience. A feature-heavy presentation left prospective customers to connect the platform with their own operational needs. The website had to make those connections clear while providing enough depth for people evaluating whether the software would suit their business.
Turning product interest into beta sign-ups
01
A product story built around the buyer
Maintenance teams, safety leaders and other buyers needed to understand how the platform fitted their work. We organized the website around industries and practical applications, connecting those needs with relevant features. A reusable page structure gave the company room to explain new applications as the product developed.
02
Search discovery across industries and use cases
On-page SEO supported the industry, feature and use-case pages, giving each a clearer purpose within the website. Related content was connected so visitors could explore the platform from their own starting point. Mobile improvements made that information easier to use when researching the product across devices.
03
From product evaluation to beta registration
The website needed to carry product interest through to registration. We connected the platform overview with the detail prospective users needed to assess its suitability, then made sign-up and contact options easier to reach. The journey supported both visitors ready to join the beta and those still evaluating the product.
Reaching buyers beyond the brand
+60%
Non-brand organic clicks
What changed for the business
Beta sign-ups increased by 80%, and average website session duration rose by 55%. A more coherent product story gave prospective users relevant information to explore and a clearer route to register their interest in the platform.
+80%
More beta sign-ups
+55%
Average website session duration
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