Client:Toronto Personal Injury Law Firm
117% more qualified organic leads for a personal injury firm
+117%
Qualified leads from organic search
More qualified leads from organic search
Over six months
+168%
Non-brand organic traffic to service pages
+15
Additional top-three keyword placements
Where the work began
An established reputation was not translating into a strong enough presence across injury and disability searches. Practice-area pages left important questions unanswered, and supporting content did little to connect early research with the right legal service. Competitors gave prospective clients more opportunities to discover their firms across relevant topics and locations. The website needed stronger content and a clearer structure to compete.
From legal research to qualified enquiries
01
Practice-area content that supports enquiries
We rebuilt the practice-area pages around injury types, accident circumstances and disability claims. Explanations of the legal process helped prospective clients understand when and how to seek representation. Supporting guides covered questions raised earlier in their research, with links into the relevant legal services so that discovery could develop into an informed enquiry.
02
A stronger presence across the local market
The firm needed to be discovered by people who had not already heard its name. We developed its coverage of relevant legal topics and locations, supported by credible legal directories and local publications. This combined the depth of the website with recognition elsewhere in the market, extending the firm’s presence beyond branded searches.
03
Technical foundations for the content programme
Crawl problems and mobile usability issues were addressed alongside the editorial work. Important practice-area pages needed to be accessible to search engines and useful to someone researching legal help on a phone. The technical improvements supported that route from finding an answer to understanding the firm’s services and getting in touch.
Google Maps visibility across Toronto
Each number shows the business’s Google Maps position from that search location. Lower numbers mean a stronger position. Both maps use the same search term and locations.
Search
personal injury lawyer Toronto
Scan centre
University Avenue & Dundas Street area
Grid
25 locations · 600 m spacing
0/25
Locations in the top three, before
9/25
Locations in the top three, after
The business appears among the first three Google Maps results in 9 search locations, up from 0. This shows how a stronger local presence can extend across an area.
What changed for the business
Qualified leads from organic search increased by 117% over six months. Non-brand organic traffic to service pages rose by 168%, and the website gained 15 additional top-three keyword placements across Toronto and surrounding cities. Together, the results show greater visibility translating into more relevant enquiries for the firm.
+117%
Qualified leads from organic search
+168%
Non-brand organic traffic to service pages
+15
Additional top-three keyword placements
More Results
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