Client:Custom Home Builder
More than triple the qualified consultation requests
+210%
More qualified consultation requests
More enquiries, lower advertising costs per lead
Qualified consultation requests
Google Ads cost per qualified lead
−38%
Google Ads cost per qualified lead
+156%
Non-brand local organic traffic
Where the work began
Competitors were reaching homeowners before they had a chance to consider the builder. Visibility was limited for important local searches, and key pages lacked the planning information that helped people compare contractors. The company needed stronger demand capture and a clearer explanation of the projects and clients it was suited to serve.
Reaching the right prospective homeowners
01
Local search around projects and locations
We organized service and location pages around the construction and renovation work the builder wanted to attract. Google Business Profile management and consistent local listings supported that structure. Together, these improvements made the company easier to discover for homeowners searching by project type and area, beyond searches for its name.
02
Google Ads matched to project demand
Paid search campaigns focused on construction searches relevant to the builder’s services, with landing pages matched to the project being considered. Aligning the search, advertisement and page gave prospective clients a direct route to the information they needed and helped the builder use its budget more effectively across relevant enquiries.
03
Content that helps homeowners choose
The website needed to explain more than the services available. We developed content around the planning questions and commitments involved in choosing a contractor, giving homeowners a clearer understanding of the builder’s approach. That information helped visitors assess whether the firm suited their project before they requested a consultation.
Google Maps visibility across Toronto
Each number shows the business’s Google Maps position from that search location. Lower numbers mean a stronger position. Both maps use the same search term and locations.
Search
custom home builder Toronto
Scan centre
Yonge Street & Eglinton Avenue area
Grid
25 locations · 800 m spacing
0/25
Locations in the top three, before
13/25
Locations in the top three, after
The business appears among the first three Google Maps results in 13 search locations, up from 0. This shows how a stronger local presence can extend across an area.
What changed for the business
Qualified consultation requests increased by 210% across organic and paid search. Google Ads cost per qualified lead fell by 38%, while non-brand local organic traffic grew by 156%. The results cover both the volume of relevant enquiries and the efficiency of paid acquisition.
+210%
More qualified consultation requests
−38%
Google Ads cost per qualified lead
+156%
Non-brand local organic traffic
More Results
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