Client:Specialty Ecommerce Brand
Online sales more than doubled in three months
+125%
Online sales after launch
Growth in online sales
First three months after launch
+68%
Add-to-cart rate
+42%
Average session duration
Where the work began
Educational material and shopping content competed for attention. Visitors had to work out which route would take them to useful background information and which would take them to a purchase. The business needed to preserve the depth of its story while making shopping more direct, particularly on mobile.
From product discovery to purchase
01
A storefront that supports the purchase
We gave learning and shopping distinct routes within the website. Clearer product information, navigation and checkout helped visitors move towards a purchase, supported by mobile and accessibility improvements. Reusable content sections let the team maintain products and educational material within the same design as the business developed.
02
Search and product discovery
On-page SEO clarified titles and headings across product and educational pages. Internal links connected the range with the brand’s wider subject matter, allowing visitors to move between learning and shopping when it was relevant to them. The structure supported product discovery while preserving the educational content that made the brand distinctive.
More shoppers from organic search
+57%
Organic visits to product pages
What changed for the business
Online sales increased by 125% in the first three months after launch, and the add-to-cart rate rose by 68%. Average session duration also increased by 42%.
+125%
Online sales after launch
+68%
Add-to-cart rate
+42%
Average session duration
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