Client:Career Support Nonprofit
150% more organic traffic for a career support nonprofit
+150%
More organic traffic
More people finding career support
+120%
Donation-form submissions
+53%
Navigation to programs and resources
Where the work began
Years of recognition and press coverage had established the organization’s credibility. Its growing website was harder to navigate. Program details, eligibility and ways to get involved had become buried, leaving visitors to piece together information that should have helped them decide where to go and what to do next.
Connecting people with career support
01
A website organized around participation
We reorganized program details, eligibility, volunteering and donation information around the decisions each audience needed to make. Navigation connected visitors with relevant resources and participation options. Analytics helped the team assess those journeys, while a maintainable content structure supported updates as programs and opportunities changed.
02
Helping people discover available support
On-page SEO clarified the purpose of program pages, and internal links connected related resources and participation options. Location information and local listings were aligned so people could understand where support was available. These changes connected search discovery with the practical details needed to explore the nonprofit's services.
What changed for the business
In the first 90 days after launch, organic traffic rose by 150%, navigation to programs and resources increased by 53%, and donation-form submissions grew by 120%. More people were discovering the organization and reaching the support, information and participation options they came to find.
+150%
More organic traffic
+120%
Donation-form submissions
+53%
Navigation to programs and resources
More Results
From Our Clients
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