Client:PR and Communications Agency
More than double the organic search clicks in six months
+118%
Organic search clicks in six months
More clicks from organic search
17
Priority PR terms on Google's first page
+2.1
Percentage-point increase in search click-through rate
Where the work began
The agency’s reputation was stronger than its visibility in search. Broad service descriptions did little to distinguish its expertise, and its search listings gave prospective clients few reasons to choose it. Businesses researching media relations, corporate communications and crisis support were often finding competing agencies before reaching its website.
Making specialist expertise easier to find
01
Clearer positioning for specialist services
We refined the core service pages around the communications challenges prospective clients were trying to address. Media relations, corporate communications and crisis support each needed a more precise explanation of the agency’s expertise. Rewritten titles and descriptions carried that positioning into search results, helping buyers recognize the relevance of the page before visiting.
02
Content connected to buying decisions
Content development focused on commercially relevant questions around the services the agency wanted to grow. The work gave it space to demonstrate expertise beyond short service descriptions and explain specialist support in the context of a buyer’s problem. That created more opportunities to reach businesses actively researching outside communications help.
03
Authority beyond the agency’s website
Targeted outreach to relevant PR and marketing publications supported the service-page and content work. The focus was external recognition around the agency’s specialist expertise, extending its presence beyond claims made on its own website. This gave off-page SEO a clear connection to the subjects and services emphasized throughout the engagement.
Search visibility and new-business enquiries
+60%
Qualified new-business enquiries
What changed for the business
Organic search clicks increased by 118% over six months. Seventeen priority PR terms appeared on Google’s first page, and search-result click-through rates improved by 2.1 percentage points.
+118%
Organic search clicks in six months
17
Priority PR terms on Google's first page
+2.1
Percentage-point increase in search click-through rate
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