Client:Financial Services Provider
From 6,600 to 9,700 monthly organic visits
+47%
More organic traffic in six months
Monthly organic visits
+75
Additional top-three keyword rankings
Where the work began
The provider offered a broad range of investment options, but important information was difficult to find. Educational resources and product pages did not follow a clear research journey, while indexing issues limited the visibility of some product content. Competing providers were reaching investors searching for answers this business was already equipped to provide.
Supporting the investor’s next decision
01
Content for investor decisions
Investors comparing self-directed account providers needed clear information about fees, eligible assets and account setup. We reorganized existing material around that research process and developed comparison content and answers to common questions. The work helped the provider explain its offering at the point where people were evaluating their options.
02
Making product expertise easier to discover
Educational resources and product pages were connected through a clearer content structure and relevant internal links. On-page optimization strengthened the role of individual pages, while technical corrections addressed indexing issues affecting product content. This brought search discovery and access to useful information into the same body of work.
03
Account-opening and consultation pages
Account-opening and consultation pages were improved so interested visitors could understand what to do next. Clearer information connected the earlier research journey with practical actions, while supporting content remained available for people who still had questions. This part of the engagement addressed the transition from comparing providers to approaching one.
Investor research and account enquiries
+35%
Qualified account-opening enquiries
What changed for the business
Over six months, monthly organic visits increased from 6,600 to 9,700, a gain of 47%. The website also gained 75 additional top-three keyword rankings, expanding the provider's reach across the subjects prospective investors researched when comparing account options.
+47%
More organic traffic in six months
+75
Additional top-three keyword rankings
More Results
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