Client:Accounting and Advisory Firm
Triple the website traffic in six months
+200%
Website traffic in six months
Average session duration
Where the work began
The firm needed to explain complex professional services without overwhelming prospective clients. Both language versions had to communicate the same expertise and provide a clear route to the relevant team. Keeping the information current also needed to be practical for staff after launch.
Search and service expertise in two languages
01
Service expertise in two languages
We organized the firm’s services, team information and approach into a consistent English and French website. The content helped visitors identify the expertise relevant to their needs and understand who would provide it. A shared structure across both languages made the offering easier to explore without treating either audience as secondary.
02
On-page SEO for the core services
Tax, assurance and advisory pages received clearer descriptions, headings and metadata, with links connecting relevant services and supporting information. This work gave prospective clients more useful detail as they researched professional support. It also made each page’s subject and its relationship to the wider website clearer to search engines.
03
A clearer route to consultation
Visible consultation options accompanied the service content, giving visitors a straightforward next step once they understood where the firm could help. Performance and accessibility improvements supported that experience across devices. Reusable page sections and staff training made it easier to keep service details and the English and French versions current.
Organic discovery and consultation requests
+160%
Organic search traffic
+55%
Consultation requests
What changed for the business
Website traffic increased by 200% in the first six months after launch, reaching three times its previous level. Average session duration rose from approximately 26 seconds to 2 minutes.
+200%
Website traffic in six months
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