SEO Team Research

Research, Studies 
and Insights

Original research into how people search on Google and in AI tools. Every study is written by our data specialists and reviewed by senior SEO consultants, so you can see the evidence behind our recommendations.

Authors

Reports by our data specialists

Reviewed by senior SEO consultants

AI Search

GEO vs AEO vs SEO: What’s Actually Different?

Compare GEO, AEO and SEO, understand what AI search changes, and see which tactics still depend on strong technical SEO, content and authority signals.

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SEO Team ResearchSep 8, 2026

Technical SEO

301 vs 302 Redirects: Which to Use and When

Understand 301 vs 302 redirects, plus 307, 308, 404 and 410 responses, with practical examples and a redirect QA checklist.

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SEO Team ResearchOct 2, 2026

Technical SEO

Redirect Mapping and Post-Launch QA for a Website Move

Plan a safer site migration with complete URL inventories, redirect mapping, staging QA, launch checks, and post-launch SEO monitoring.

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SEO Team ResearchSep 17, 2026

Technical SEO

Crawl Budget: When It Actually Matters and How to Protect It

Learn when crawl budget actually matters, how to diagnose crawl waste, and how to improve Googlebot access to the pages your business needs crawled.

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SEO Team ResearchSep 14, 2026

All Research

Explore by Topic

Strategy

How to Measure SEO Results: A Reporting Guide for Business Owners

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SEO Team ResearchApr 17, 2026

Local SEO

SEO for Plumbers: Rank Higher and Get More Service Calls

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SEO Team ResearchApr 13, 2026

Strategy

B2B SEO Strategy: How to Generate Leads With Organic Search

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SEO Team ResearchApr 10, 2026

Paid Media

SEO vs PPC: Which Channel Drives Better ROI for Your Business?

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SEO Team ResearchApr 6, 2026

Local SEO

SEO for Restaurants: How to Fill Tables With Organic Search

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SEO Team ResearchApr 6, 2026

Strategy

What to Expect in Your First 90 Days With an SEO Agency

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SEO Team ResearchApr 3, 2026

Local SEO

SEO for Contractors: How to Get More Leads From Google

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SEO Team ResearchApr 3, 2026

Local SEO

Local SEO Checklist: The Complete 2026 Guide for Canadian Businesses

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SEO Team ResearchMar 30, 2026

Strategy

Is SEO Worth It? How to Calculate the Real ROI of Organic Search

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SEO Team ResearchMar 13, 2026

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A printed SEO Team report on AI search, lying on a grey surface

Includes a short written report