Toronto PR and Communications Agency

PR is a category where agencies sound interchangeable online. This firm had brand equity but little non-branded visibility, and its click-through rates were soft because the titles and descriptions did not say anything different. For the searches its ideal clients use to shortlist partners, the firm was essentially invisible.

We built thought-leadership content mapped to the services buyers search for by name, like media relations, corporate communications, product PR, and crisis support, each piece written to prove expertise while targeting a real commercial-intent query. We tightened the positioning on the key service pages and rewrote titles and meta descriptions across the priority set, which lifted CTR by more than two points on the same impressions. Authority came from earned placements in PR and marketing publications, each vetted for relevance and quality.