Toronto Renovation & Construction Firm
SEO Team Toronto rebuilt a Toronto renovation contractor's website with SEO and local search built in, runs its Google Business Profile and Google Ads, lifted project inquiries by 176%, and got it named by ChatGPT, Gemini, and Google AI Overviews for renovation queries.


The Situation
Homewrap had the portfolio and the craftsmanship, but a dated site that lost on both visibility and conversion. It was slow on mobile, the project work was hard to browse, and the service pages were not built for the local searches that drive renovation work. Visitors who did land had no clear path from looking at past projects to asking for a quote.
What we did
We rebuilt the site on a fast, modern foundation with SEO designed in from the start rather than bolted on after. Service pages were restructured around intent-matched local queries, the project portfolio was rebuilt to be easy to browse and to surface related work, and clear inquiry paths run through the whole site. Because it was a rebuild, we handled the migration carefully, with clean redirect mapping, Core Web Vitals, schema, and internal linking, so the new site gained rankings instead of losing them. We took over the Google Business Profile and run it actively, with photos, posts, services, and reviews, and aligned citations so local and AI signals match. On the paid side, we run Google Ads on high-intent renovation terms with landing pages matched to each query, so paid demand comes in now while the organic and local work builds.
Measured Outcomes
+176%
+124%
61 → 96
48% → 96%
41% lower
AI Search & Local Visibility
AI visibility: Named across ChatGPT, Gemini, Google AI Overviews, Perplexity, and Microsoft Copilot for Toronto renovation-contractor queries.
Local visibility: Local pack top-3 for renovation searches. Google Business Profile calls and direction requests up 2.7x, profile views up 140%.
Citations & directories: 50+ citations built and aligned across HomeStars, Houzz, BBB, and Google Business Profile.
PR & authority: 19 new referring domains from local and trade sources.
via Ahrefs, GSC, GBP Insights, Google Ads & client CRM