U.S. Self-Directed Investment Custodian

Self-directed IRAs cover real estate, private funds, crypto, startups, and precious metals. It is information-heavy, trust-sensitive, and bound by compliance rules. Prospects line up several providers and want straight answers on pricing, eligible assets, and setup. The site's visibility on the decision-stage queries did not match the quality of the product, and competitors with deeper libraries were taking the terms that convert.

We went after the pages and queries closest to revenue first: opening an account, how pricing works, which assets qualify, how to reach a person. We fixed the indexation problems hiding product pages. Then we rebuilt the content around the full decision path, from what is a self-directed IRA up to self-directed IRA fees comparison, and re-did internal linking so a reader moves from learning to acting with less friction. Because investors increasingly ask AI tools to compare options before they ever click a result, we structured the comparison and FAQ content with clear entities and schema so it is eligible to be cited in AI Overviews and answer engines.