U.S. Environmental Consulting Firm

The firm serves EHS leaders, plant operations teams, and executives across emissions testing, permitting, water and land remediation, and specialized monitoring. The old site hid its best proof points, used inconsistent terminology, and slowed people down. Mobile LCP sat at 2.9 seconds, dragging page experience, and non-branded visibility for service-specific searches lagged behind the firm's actual reputation.

We mapped what each audience is trying to get done, the EHS lead, the plant manager, the executive, and reshaped the site around those tasks. Every service and industry page was rewritten with intent-matched content, stronger trust signals, and an obvious path to an RFQ. On-page work was end to end: clean metadata, heading hierarchy, internal linking, structured data for services and locations. We cut mobile LCP from 2.9 to 1.6 seconds at the 75th percentile. Compliance questions get asked of AI tools constantly now, so we built the supporting content with the entities and structure that make it eligible to be cited in AI answers, not just ranked.