Enterprise Retail-Tech Platform

The consumer app was a household name. The B2B site that sells retail media, digital circulars, and advertising solutions was not. Thousands of duplicate and orphan URLs were eating crawl budget and burying the pages that drive enterprise deals. On mobile, Core Web Vitals failed on roughly four in ten URLs. Partner-facing pages kept slipping on the exact queries a retail-media buyer types when comparing vendors.

We started with a full technical audit and found heavy index bloat from duplicate and orphan pages competing with priority content. We restructured the crawl path, consolidated the signals, and rebuilt internal linking so the site reinforced clear topic clusters around B2B buying intent. Core Web Vitals work followed across the mobile experience, targeting LCP, CLS, and INP. We added organization, product, and FAQ schema, rewrote metadata in the language partners use, and structured the priority answers so they are eligible to appear in Google AI Overviews and to be cited by assistants like ChatGPT and Perplexity when buyers research retail-media options.