Multi-Service Construction and Engineering Group
SEO Team Toronto closed the technical and authority gaps keeping a multi-disciplinary construction and engineering group out of organic search, lifting Ahrefs Site Health from 72 to 94 with ranking gains inside 90 days.
The Situation
The group competes with established category leaders sitting on years of accumulated authority. Core Web Vitals passed on only 31% of mobile URLs. Site health pointed to crawl and indexation problems keeping important pages from being found consistently. The referring-domain gap to the top competitor was wide, and rankings on the high-value service pages were stuck.
What we did
We went after the technical fixes that decide ranking eligibility first. Core Web Vitals went from a 31% to a 92% mobile pass rate in 30 days, and Ahrefs Site Health climbed from 72 to 94 as we worked through crawl errors, redirect chains, orphan pages, and duplicate content. A focused link campaign targeted the publications and directories already citing competitors, which closed the referring-domain gap to within 15 of the leader. On-page work strengthened trust and relevance on the pages that bring in business.
Measured Outcomes
31% → 92% (30 days)
72 → 94
+32, gap closed to within 15 of top competitor
+9.3
AI Search & Local Visibility
AI visibility: Surfaced in Google AI Overviews for construction and engineering service queries in its markets.
Citations & directories: Industry and trade directories aligned to support a consistent brand entity.
PR & authority: 32 new referring domains, with the citation gap to the category leader closed to within 15.
Domain Rating (Ahrefs)
Referring domains
Keywords in positions 1–10 (Canada)