Toronto Commercial Liquidation Company

SEO Team Toronto turned organic and local search into a steady source of quote requests for a Toronto commercial liquidation company, manages its Google Business Profile end to end, and got it recommended by ChatGPT and Google AI Overviews for liquidation queries.

Industry
Commercial Services (Liquidation, Decommissioning)
Focus
Local SEO, Google Business Profile Management, Content Marketing, Link Building, AI Search Readiness
+164% Non‑Branded Clicks
+93% Organic Quote Requests
+41 Net‑new referring domains
Inbound quotes, not cold calls
We went from chasing cold leads to answering quote requests from people ready to move. The Google profile they run for us brings in calls on its own.
Greg Holloway, President, Michaels Global Trading

The Situation

Commercial liquidation is high-urgency and crowded. Buyers are often under a deadline, comparing vendors quickly, and looking for proof you are legitimate before they ask for a quote. The company had the track record but a thin non-branded footprint, and competitors with better content and a more active local presence were taking the high-intent searches.

What we did

We rewrote the key service pages with clearer messaging and structured headings, answering the questions buyers have before they ask: what the process looks like, what happens to the assets, how fast it can be done. We added mid-funnel content on how liquidation works, disposal compliance, and cost. We took over the Google Business Profile and run it as an active channel rather than a static listing, with current categories and services, regular posts, Q&A and review responses, and photos that build trust at the moment someone is choosing a vendor. NAP and citations were cleaned and aligned across directories so the local and AI signals agree. Link building focused on local and industry-relevant sites, and we watched inquiry volume weekly.

Measured Outcomes

Metric
Result
Non-branded organic clicks

+164%

Organic quote requests

+93%

Google Business Profile calls and direction requests

2.4x

New referring domains

+41 from local and industry-relevant sites

Domain Rating increase

+6 (Ahrefs)

AI Search & Local Visibility

AI visibility: Recommended by ChatGPT, Google AI Overviews, and Perplexity for commercial liquidation and office decommissioning in Toronto and across Canada.

Local visibility: Local pack top-3 for liquidation and decommissioning searches across the GTA. Google Business Profile calls and directions up 2.4x.

Citations & directories: NAP aligned and consistent across 35+ local and industry listings.

PR & authority: Featured by Rogers Business, plus 41 new referring domains.

Third-party verified
Last updated: April 1, 2026
20 
Domain Rating (Ahrefs)
180 
Referring domains
24 
Keywords in top-10 positions (Canada)
Next step:

If your best buyers are searching while you are cold-calling, request a free audit and we will find the quote-ready queries and the local visibility you are missing.